Austin, Texas - December 22, 2009 - Sheshunoff Consulting + Solutions announces a new consulting service to assist financial institutions in designing a comprehensive approach to the new Regulation E. The key offerings include: communication approaches that target customers most affected by the new regulation, system considerations and impacts and identification of process gaps. The final ruling requires institutions to have customers opt in to overdraft services before charges can be assessed on ATM and one-time debit card transactions..

“SCS believes that without a defined strategy, income loss could be significant. However, we work with the institution on developing a variety of strategies to ensure every customer contact channel is used to encourage customers to opt in to the NSF/OD service,” says Gabrielle Sheshunoff, President & Chief Executive Officer of SCS.

SCS consultants are providing the expertise that will enable institutions to implement the new requirements, and also integrate them into the institution’s current and future overdraft program and, as part of the service, provide a Reg E Customer Communication Toolkit- sample letters, scripting, customer brochures, timelines, checklists, all the resources you need to start identifying and contacting relevant customers.

Gabrielle Sheshunoff says, “Our customers are telling us they are highly concerned about the potential loss of revenue and we want to assist them and others in alleviating these concerns. We have developed an approach that can be adapted to any financial institution’s specific needs.”

Institutions can continue assessing fees on existing accounts until August 15, 2010. Accounts that are opened as of July 1, 2010 require a customer’s consent before fees can be charged.

About Sheshunoff Consulting + Solutions

For more than 35 years, Sheshunoff Consulting + Solutions has been a leading financial services industry consulting firm. SCS enhances its consulting services with proprietary technology solutions, and also offers its financial industry customers executive development programs and investment banking services. Sheshunoff is a trusted advisor to the banking industry, providing institutions with the tools they need to improve profitability, optimize business processes, manage risk, maximize technology, and meet regulatory requirements. Ultimately, SCS positions institutions for long-term growth.

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