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Program Terms and ConditionsCollections Marketing: Identifying and Communicating with Troubled Customers BEFORE It’s Too Late
Webinar
10 AM CT
Presenter(s): David A. Reed
Duration: 1 hour
Pricing:
Live, Digital Download or CD
combos available for an additional $50
$299 - (full-price, no discount)
$249 - (for Affiliation Members)
Now is NOT the time to maintain the status quo in the collections department if your financial institution is focusing solely on the delinquency report to identify troubled customers, you are ready for an upgrade! Every customer who has his loan charged off made a final payment at some time. The problem is that you didn’t realize it was the last payment when it was made. If you are able to identify and communicate with a troubled customer before he decides to abandon your institution, you are in the best position to maintain a functional relationship with that customer.
Join our expert David Reed to examine innovative techniques for fostering an effective collections program and for maximizing collections efficiency and the role of customer service. The session covers:
- Appreciating the difference between being in trouble and being delinquent.
- Collections as a customer service.
- Mapping out key delinquent customer contact points.
- Early identification of economically troubled customers.
- Educating all staff on the collections function.
- Cross selling in a collections environment.
BIO: David A. Reed

David A. Reed may be one of the only attorneys who have seen the delinquency issue from almost every angle. Attorney, author, consultant and nationally recognized speaker, David A. Reed is a partner in the law firm of Reed and Jolly, PLLC. During his career David Reed has been a debtor’s bankruptcy attorney, a collections attorney representing financial institutions in state and bankruptcy courts, collections manager, in house collections manager and a general counsel of a financial institution. His engaging speaking style has garnered him status as a regular lecturer nationwide on topics such as regulatory compliance, consumer lending, bankruptcy and collections.
Mr. Reed is particularly noted as an expert in the areas of financial institution operations, bankruptcy and collections. He has been selected to train Regulatory Examination and Audit Staff on numerous issues including ID Theft Red Flags, S.A.F.E Act, Third Party Contract Management and Bankruptcy matters. He also serves as editor of several industry manuals including Practical Guide to Bankruptcy: Protecting the Bank Against Bankruptcy-Related Losses, Collections Manual for Credit Unions; Debt Collection Manual: Regulations, Law and Best Practices; and Bankruptcy Guide for Credit Unions.
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Sheshunoff Consulting + Solutions is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org. |

