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Program Terms and ConditionsDecoding and Banking Gen X, Y & Z
Presenters: J. Scott Gupton and Karen Freeman
Duration: 1 hour
Price: $249 / $199 for (for Affiliation Members)
From coffee shops to retail bank merchandise stores, kiosks to kid zones, online branches to universal staffing, alternative payment systems to account aggregators, Twitter and Facebook, banks are taking on a new look. Are you prepared to be a part of this change?
During this webinar, our group leaders will explore new concepts and implementation techniques for banks seeking to create additional income, reduce expense and gain market share in the changing environment. Find out what’s coming and what it takes to be ahead of the competition, including:
- Decoding the Gen X, Y, & Z consumer behavior
- Embracing the services and products for the current and future generations:
- Smart Phone Applications
- Account Aggregation
- Alternate Payment Systems
- Rate Auctions
- Others
- Exploring Emerging Technologies
- Sentiment Analysis
- Location Based Services
- Group Buying
- Others
- Subscribing to the right “in the know” channels
- How to use alternative media to reduce collateral costs and capture cross-generational prospects
- Facilitating branch changes to attract the new consumer
- Utilizing free publicity / social media to generate and foster community awareness
Read our blog entry - Start Planning Now for the Next Generation.
BIO: J. Scott Gupton
J. Scott Gupton is Chief Operating Officer and Executive Vice President of Sumner Bank and Trust, Gallatin, TN. Gupton serves as a senior executive officer whose responsibilities include overseeing bank operations, accounting, financial reporting, facilities, information technology, compliance, vendor management and auditing functions. This is the second de novo bank for which he has been involved. Prior to joining Sumner Bank and Trust, Scott’s diverse banking experience included operations management, relationship management and lending as well as some of his current responsibilities, at a state wide commercial bank, a large national bank and a midsized community bank.
He is a graduate of the University of TN at Knoxville with a BS in Business Administration and Marketing. He is also a graduate of The Southeastern School of Banking at the Owen Graduate School of Management at Vanderbilt University. Scott has spoken to industry groups on remote capture, merchant capture and branch capture strategies, risk assessment and risk management. He has co-authored 2 publications, has spoken at financial industry conferences and has served as an expert witness on financial industry matters.
BIO: Karen Freeman
Karen Freeman is a Vice-President & Marketing Director of Sumner Bank and Trust, Gallatin, TN. Freeman is responsible for managing the creative process associated with Sumner Bank & Trust’s campaigns and collateral. She has assisted in creating the bank’s cultural framework including the implementation of innovate banking programs & techniques designed to push SB & T above its peers. Karen is a member of the bank’s commercial sales team with expertise in areas concerning cash management and deposit account solutions. Prior to joining Sumner Bank and Trust, Freeman managed marketing efforts for a state-wide commercial bank. She holds a BA in Communications.
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Sheshunoff Consulting + Solutions is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site: www.nasba.org. |